A European super app in startup reality
Client
Multi Market · Showcase
Year
2024
Product: An online marketplace built into a super app with a messenger.
Problem: A simple concept inside a complicated structure.
Cause: Product pieces that barely belong together, all needing to fit into one coherent story. Fragmented entry points that had to be unified into a flow that stays clean and transparent no matter how complex the backend gets.
Solution: Very deliberate, methodical user journey mapping - finding where the pieces actually intersect, then building a recommendation and connection system that adds real value. Product recommendations based on what you were just discussing in the messenger. Orders created straight from group chats with split payment. Sharing items inside the app. Shared saved lists. The kind of features that make a super app feel like one product instead of three stapled together.
Scope of Work
