Every business needs money. Startups needed it yesterday

A speedrun in design. We had just four weeks (part time) to create a clickable prototype of a music platform—and it had to not only work but also deliver a wow effect.

The platform was designed for artists who manage their social media but lack the time and skills for structured promotion. The initial MVP focused on performers, but the long-term goal was to expand across the entire music industry—and eventually, other creative fields.

The truth is, most independent artists know they should be posting online, but that doesn’t mean they actually do it. They stare at a blank screen, thinking, What do I even say? Then they close the app, promising themselves they’ll figure it out later.

Spoiler: they don’t.

Key Challenges

Artists don’t want to manage social media, nor do they know how. They often see it as a chaotic stream of memes and posts, when in reality, it requires strategy, discipline, and analytics.

• Managers deal with it, but they struggle too. Independent artists typically post three times before a release and expect magic to happen.

• There’s no clear understanding of what actually drives results. Many abandon social media simply because they don’t see the impact of efforts.


• Make statistics a little bit less suck than it usual is. Sorry not sorry. All information on the dashboard based on existing services that artists and managers use daily.

The Approach: 
Remove Friction, Add Momentum

How do you get people to do something they don’t want to do, even when they know they need to?
Show them it's easy. Give them an example.
And draw a step-by step guide with pictures.
(Yes, you can do the same with your kid)

What did we do?

Kill the blank page. 

No one likes starting from scratch, so our platform suggests ready-to-go post ideas, captions, and hashtags tailored to the artist’s audience.


Personalization Through AI. 

We killed two birds with one stone - integrating an AI-powered chat into the onboarding process that serves multiple functions at once. Through conversation with the user, it automatically fills out their profile, creates a personalized content plan, and analyzes their communication style to generate content that feels natural and authentic to them in future.


Remove decision fatigue. 

Our AI-powered calendar schedules posts at optimal times, so artists never have to think about when to publish.


Make guidance feel natural. 

Instead of a generic chatbot, we designed an AI assistant that interacts like a personal coach, analyzing engagement and offering real-time suggestions.

Testing and iterations

Let’s be honest - calling this “testing” would be a stretch. 

But we did have two lab mice from the owner’s agency, and we ran some rapid-fire hypothesis checks on them. Fast and messy, but considering the three-week sprint, it was practically an act of heroism. We managed to squeeze in two interviews and a couple of A/B tests - and honestly, that was a win.

Just few insights:

• The AI assistant doesn’t always hand you a perfectly polished post. But it does save you from the curse of the blank page - and sometimes, that’s all you need to get started.

• Smart posting is an absolute game-changer. Even if you know your way around social media, chances are, you’ve never actually analyzed your own account activity.

The Final Product: 
A Social Media Co-Pilot for Artists

Four weeks later, we had a fully clickable prototype that did more than just look pretty - it worked. 

The platform suppose noy just help artists manage social media; it actively encouraged them to stay engaged without feeling like they were working.